Turn AI use into better sales execution.

Founded by Greg Grand. Fractional CRO in 50+ sales organizations, 30+ years in enterprise sales.

Live training for CEOs, sales leaders, and their teams. Apply AI to prospecting, coaching, pipeline reviews, and account growth through programs built around each sales role.

Read the video overview

The AI Sales Leader was built by Greg Grand to help sales teams put a working sales process underneath their use of AI. The approach is process first, AI on top.

Sales leadership training covers process, coaching, pipeline, forecasting and accountability. Sales hunter training focuses on finding and winning new business, from prospecting and proposals through negotiation and closing. Account management training focuses on expansion, cross-selling, retention and renewals.

The Sales Leadership Forum brings a peer-group format to sales leadership and AI adoption. To find the right fit for your role and team, discuss your priorities with Greg.

This is a text summary of the overview video.

WHAT LEADERS ARE SAYING

The CASL program has been a game changer for my transition into sales leadership, providing the framework to evolve into a proactive, AI-empowered executive. I've leveraged AI as a force multiplier, reclaiming my schedule through automation and redirecting my focus toward high value strategic priorities and team development. This shift has enabled me to act as a revenue architect, surfacing pipeline insights and replacing guesswork with data driven clarity. Greg's coaching is the ultimate catalyst for anyone looking to lead with confidence and drive predictable growth in an AI first economy.

Jen Collins

Business Development Manager, Hanna

More voices from the training

“This wasn't abstract theory about AI in sales; it was a clear framework I could apply the same week.”

Michelle AliseaHanna Interpreting Services LLC

“It’s an incredibly efficient framework that delivers immediate productivity returns.”

Suzette CunninghamHanna Interpreting Services LLC

“He has a fantastic ability to make complex technology understandable, practical, and immediately applicable to how you run your business.”

Tracy WardForward Talent Strategies

Excerpts from participant recommendations on LinkedIn.

THE CERTIFICATION SUITE

Training for your role. One Mission.

Choose the training that fits your role. Open a program below to see who it is for and what it covers.

CASL™

For Sales Leaders

16 modules across 4 months for VPs of Sales, CROs, and frontline managers. Group or one-on-one options available.

CASH™

For Individual Contributors

An 8-week certification for sales professionals who carry a number and want to use AI to fill pipeline, win deals, and outproduce their peers.

REAP™

For Revenue Growth

A six-session, six-week certification for account managers and CS leaders who need to capture expansion revenue sitting inside existing accounts.

Forum™

Peer Mastermind

A curated monthly mastermind for sales leaders. Peer accountability, AI integration, and executive-level thinking.

Ready to Lead in the AI Era?

Book a consultation to find the right program for you or your team.